Healthy mind for me and you
CAMPAIGN
It's just as important to be healthy in the mind as in the body! But how do you really achieve a healthy mind every day? We animated an expressive character who tells you exactly that.
Watch video for Hodebra
English Subtitles available
Act, Belong, Commit
Hodebra is an approach chosen to work for better mental health in Trøndelag, Norway. The concept is based on the ABC method for mental health. The project is run by the Red Cross in Nord- and Sør-Trøndelag, Public Health Alliance, and Trøndelag county municipality.
Message Carrier
The character we created supports the message throughout the film. He is an active guy who is not afraid to try new things. And with a simplific universe, there is nothing that disrupts the story.
The use of playfulness, fun, and humor in the video makes the message easier to understand. It keeps people engaged and holds their attention throughout. Humor breaks down barriers and connects with viewers on an emotional level, making the message relatable and memorable.
Power of Emotions
Since the character is in the spotlight, we created a flexible animation rig so that he could express emotions and actions accurately and convincingly. As a result, the character became even more captivating and engaging, grabbing the audience's attention.
