Everyday Hero
A simple SMS can change someone's day for the better. With this belief in mind, Link Mobility entrusted us with the responsibility of not only crafting a new visual universe, but also creating a captivating character that we can establish a strong bond with. This character will embark on a journey of growth and success, showcasing the transformative power of Link Mobility's mobile messaging and communication solutions.
Watch Video for Link Mobility
SMS Superstars
We created a new character for Link Mobility who serves as a brand representative. Additionally, a supportive robot companion has been made to accompany the main character on their adventures. These carefully crafted characters star in animated shorts that demonstrate the capabilities and benefits of their SMS services in a fun and engaging manner.
So far, we have produced two animated shorts that highlight Link Mobility's solutions.
Watch Video “Scary SMS” for Link Mobility
Linking Personalities
A major aspect of the project was developing the character, Linka. The goal was that she would be easily recognizable by audiences as Link Mobility’s brand representative. To achieve this, we conducted several informal brainstorming sessions together with the client to establish her backstory and defining personality traits. This will serve as the foundation for future narratives, allowing us to explore their world more deeply. It was crucial to solidify these details before delving into the character design phase, as the design serves as a visual manifestation of her unique personality.
Meet Linn-Katrin
Or simply Linka. She's a passionate and determined woman in her early thirties who made the bold decision to leave her lucrative corporate job behind. Fueled by an unwavering desire to make a positive impact on the lives of others, she embarked on a journey to develop the next groundbreaking product aimed at empowering individuals with disabilities.
In her pursuit of success, one crucial element played a pivotal role: LINK Mobility. Thanks to the invaluable services they provided, Linka's business not only flourished but also experienced remarkable growth. Their support proved instrumental in helping her bring her vision to life and propel her venture forward.
Accessories can add a lot of personality. Here is a selection of our exploration of glasses, bags, jewelry and tattoos.
Clothing shapes the perceptions of people. It is a representation of their style, personality and cultural identity. Clothing was the one thing we explored the most.
The hairstyle is also important in the perception. It can change the entire personality
The proportions in the face is important. A little tilt in the eyes can change a lot. Friendly and a little quirky, but also firm and confident is what we went for.
At the start of the character designing we sent this to the client. Far left is stylized and far right is realism. We wanted to know what we should aim for. The feedback was number 2 with a little more feminine shape.
Meet C-M8
Linka created C-M8 (CareMate) for her business, he is the first prototype designed to empower individuals with disabilities. This quirky and endearing robot sidekick serves as the perfect companion; bringing laughter, joy, and support to Linka. Whether it's providing comic relief during tense moments or offering unexpected solutions to challenges, CareMate makes the stories even more entertaining and engaging.
Unleashed Potential
The client was extremely happy and proud of their new brand ambassador. The ad campaign was a big success, exceeding expectations in terms of exposure, engagement, and conversions. A lot of people watched the entire video, showing that the animation made a strong impression. The campaign was also cost-effective, giving them a good return on their investment. Overall, the campaign's achievements show that it reached and engaged with the right people, leading to positive results.
We're really excited about the outcome and are eager to continue working with Link Mobility, finding new ways to showcase their services.