Say hello to the Dot!
CAMPAIGN
Together with MelhusBanken and Superponni, we've created a cute little hair pom-pom full of emotions. And there are plenty of emotions when you're moving out of shared housing, going to viewings, surviving a bidding war, and celebrating your first home.
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Emotional Banking
The new concept aimed to strengthen MelhusBanken's position among young adults in the establishment phase. This delightful character broke with the formal language typically found in the banking world, communicating the real emotions behind the intimidating banking terminology.
It’s all in the eyes
The biggest challenge in the production was creating a strong, wide, and clear emotional range for the character. Given that he doesn't have a mouth and is covered in thick fur, almost all expressiveness had to come from the eyes. This required both a robust and flexible technical solution as well as a detailed study of how emotions are communicated through eye movements.
Charming launch
Dot's first year of life will be on social media, outdoors, and in their own channels.
A major desire was to reflect emotions and thus we landed on a character full of charm and expression. We have already grown very fond of them.
Eirik Grøseth Sund Head of Marketing MelhusBanken
