Leveled up wireless
With the launch of the nRF54LM series, we partnered with our friends at Nordic Semiconductor to create a promotional film that introduced the product and highlighted its new capabilities.
Watch video for Nordic Semiconductor
Engineered estetics
The target audience for the 54LM series is engineers, a group not easily impressed by traditional marketing. Our goal was to create a film that spoke their language: rooted in real performance and technical relevance, yet supported by a clear narrative and visual rhythm.
We built on Nordic’s established visual identity and pushed it further, combining detailed product storytelling with cinematic flow to highlight the chip’s design, precision, and purpose in context.
Custom Game Design
Part of the target segment for this product is gaming accessories. To reflect that connection, we created a custom-designed game environment featured in the film. This small but meaningful detail helped communicate both the product’s technical strengths and its versatility in real-world applications.
Resultat
The film generated strong attention and excitement across the industry. It effectively showcased the 54LM series and reinforced Nordic Semiconductor’s position as a leading innovator in low-power wireless technology.
