Dream Partnership
As Memfault partnered with Nordic Semiconductor, they needed a short teaser to promote the integration of Memfault’s platform into Nordic’s nRF Cloud solution. The goal was to create awareness and excitement around the collaboration and highlight how the integration simplifies product maintenance and updates.
Watch video for Memfault
Effortless updates
The integration represented an important milestone for both companies, combining Nordic’s hardware expertise with Memfault’s software intelligence. Our task was to communicate this value clearly and quickly, focusing on Memfault’s core promise, making device updates and monitoring as effortless as possible.
Floating Clarity
Explaining a complex software system without becoming overly technical was key. Rather than using the real interface, we created a stylised interpretation that conveyed the essence of Memfault’s platform and its integration with nRF Cloud.
The design and animation focused on clarity and usability, using light, open compositions and smooth transitions to mirror the accessibility of the cloud-based solution and the ease it brings to developers’ everyday workflows.
Successfull Partnership
The teaser film successfully introduced the partnership across digital channels and industry communications, delivering a clear and engaging message within a short timeframe.
“Working with the Parabel team was an awesome experience. What the team managed to achieve in an extremely short space of time was incredibly impressive. The end result was a beautiful and impactful video that formed the centerpiece of our product launch. I am already looking forward to getting the opportunity to work with the team again soon.”
Jesse Dukes Director of Product Marketing, Memfault
