One brand, many industries
Conference graphics
Pareto Securities approached us to create a visual conference package for their annual event series, covering a wide range of industries.
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Brief to Framework
The task was both straightforward and demanding: design a visual identity that represented Pareto as a whole, while staying relevant to each individual conference.
Together with the Pareto team, we developed a flexible framework combining 3D animation and curated stock footage, a creative template that remained true to the brand yet could easily adapt to different themes with quick turnaround times.
Building from Water
We anchored the concept in water, a fundamental element of growth and a nod to Pareto’s Nordic heritage. From this foundation, we built an abstract narrative expressing what Pareto stands for and delivers to its clients and partners, brought to life through a series of animated sequences.
Event hit
The introduction film premiered at the annual Energy Conference, where it was well received and has since been used across several events throughout Europe.
